Free "Landing Page Handbook: Basics 101"
by MarketingSherpa.
Limited-Time Offer for MarketingProfs Subscribers
This FREE white paper has been researched and written by MarketingSherpa, a respected research firm that tracks and reports on marketing programs that work. The white paper "Landing Page Handbook: Basics 101" details best-practices fundamentals, including:
- How landing pages enhance response rates
- Average online conversion rates for search and email landing pages
- Successful email and landing page samples
- The four steps of the conversion process
- The six steps of landing page design
- The five big landing page mistakes
- The importance of the thank-you page
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